About

Stephen E. Roth is Vice-President and General Counsel at JTV, a company that is both a jewelry retailer and a media company. JTV reaches its customers through its television network, which reaches 80 million households throughout the United State, as well as through its internet and mobile platforms. It is one of the top three U.S. electronic jewelry retailers. JTV’s international operations include locations in Thailand, Hong Kong and India. As General Counsel, Steve serves as both a strategic adviser and legal guide to JTV’s executive team and its board.

Prior to joining JTV, Steve was a partner at Baker Donelson, where he served as Managing Partner of the firm’s Knoxville office, as a member of its Board of Directors, as the Chair of the firm’s Commercial Litigation and Intellectual Property Practice Groups. He was recognized in The Best Lawyers in America and Super Lawyers, a listing of leading attorneys in the Southeast. Steve received his bachelor’s and law degrees from the University of Tennessee, where he became a member of Phi Beta Kappa and the Order of the Coif.

Steve has also been recognized for his leadership in the in-house legal community. In 2018, the Association of Corporate Counsel, with membership spanning 85 countries and 5 continents, selected Steve as its Robert I. Townsend, Jr. Member of the Year, its highest honor. In 2017-18, Steve chaired the ACC’s Law Department Management Network (LDM), with over 6,000 members worldwide. During Steve’s leadership, the ACC honored LDM as its Large Network of the Year. In 2020 and 2021, Steve received an OnCon Icon Award as a Top 50 Corporate Counsel. Other honorees have come from companies like Pepsi, Bridgestone, and ViacomCBS.
Steve is a frequent speaker and contributor on leadership development for law students and in-house counsel.